Charima Research is a fully fledged social and market research firm. Data collection is amongst our key components of the whole research process. At Charima Research, we carry out social and market research using both research methodologies, namely;
- Quantitative methodology – surveys, studies, and experiments
- Qualitative methodology – focus group discussions (FGDs), In-depth interviews (IDIs), Key in-depth interviews (KIIs), Telephone in-depth interviews (TIIs), Ethnography etc.
At Charima Research, we have a wide knowledge, great expertise and vast experience of executing the following social and market research aspects i.e.
- Brand health studies (BHT)
- Market feasibility study
- Customer satisfaction survey (CSS)
- Baseline and end-line surveys
- Knowledge and practice surveys
- Usage and attitudes study (U&A)
- Price research study
- Retail audit study
- Brand positioning study
- Corporate image/brand perception study
- Concept tests or product tests e.g. advertising pre /post-tests
- Market segmentation survey
- Consumer profiling survey
- Tracking studies
- Business to business surveys
- Mystery shopping
- Media consumption
- Panel Recruitment
Our high level knowledge, great expertise and vast experience is incomparable. We have gained all these advantages from working with the many of these industries that includes but not limited to; FMCG, Communications, Media, Beverage, confectionary and foods categories, Financial services, Packaging, Pharmaceuticals, toiletries and cosmetics, Research, Construction, Governments, Non-Governmental Organizations, Transport, Energy, Vehicles, Tobacco, Social marketing, Advertising agencies etc.
