- We have strong research and data background; therefore we understand data science in marketing and social research well because of our vast wealth of knowledge and experience that benefits all our clients’ organizations.
- We have experience, knowledge and expertise of executing data collection and data processing in different market research aspects like;
- Brand health studies (BHT)
- Market feasibility study
- Customer satisfaction survey (CSS)
- Baseline and end-line surveys
- Knowledge and practice surveys
- Usage and attitudes study (U&A)
- Price research study
- Retail audit study
- Brand positioning study
- Corporate image/brand perception study
- Concept tests or product tests e.g. advertising pre /post-tests
- Market segmentation survey
- Consumer profiling survey
- Tracking studies
- Business to business surveys
- Mystery shopping
- We have the best experience of field and tabs services for all market industries i.e. FMCG, Communications, Media, Beverage, confectionary and foods categories, Financial services, Packaging, Pharmaceuticals, toiletries and cosmetics, Research, Construction, Governments, Non-Governmental Organizations, Transport, Energy, Vehicles, Tobacco, Social marketing, Advertising agencies etc.
OUR EXPERTISE
Expertise
- We have the best team of field supervisors and interviewers who are well trained, experienced and experts of data collection using modern technologies like mobile data collection devices and soft wares.
- About data analytics we have the best knowledge, expertise in executing market analytics of research objectives like
- Customer Satisfaction Index (CSI)
- Brand Gain Loss Matrix
- Brand Conversion Map
- Price Sensitivity Measure (PSM)
- Brand Strength/Equity.
- Norms etc.
- We provide data analytics techniques that entail running
- Multivariate analysis
- Bivariate analysis
- Univariate analysis
- We deal with operations of both research approaches i.e.
- Quantitative approach – surveys, studies, and experiments
- Qualitative approach – focus group discussions (FGDs), In-depth interviews (IDIs)
- We do data mining to discover hidden patterns and relationships in order to increase client’s ability to use the information, improve their competitive position and profitability.
- First class international market and social research capabilities that brings out effective and clear consumer and market insights.
- Unmatched marketing tactics that spurs growth and development to any brand regardless.
