Qualitative research involves collecting and analyzing non-numerical data e.g. text, video, or audio to understand concepts, opinions, or experiences. Qualitative approach gathers in-depth insights into a problem or generate new ideas for the research through open-ended conversational communication.
Qualitative research aims to get a better understanding through first-hand experience, truthful reporting, and quotations of actual conversations. It aims to understand how the participants derive meaning from their surroundings, and how their meaning influences their behavior.
Qualitative research methodologies include;
- In-depth interviews: moderator asking the participant questions in one-on-one conversations. In-depth interviews (IDIs) can be physical IDIs (Key informant interviews (KIIs)) and also Telephone in-depth interviews (TIIs),
- Focus groups: moderator asking the participants questions and generating discussion among a group of people. Focus groups discussions (FGD) can be physicals FGDs and Online FGDs
- Observations: recording what you have seen, heard, or encountered in detailed field notes.
In-depth Interviews, Moderations and Transcriptions for FGDs, KIIs/TIIs/OIIs
At Charima Research, we handle all levels of the qualitative surveys with lots of care and attention to detail, right from the recruitments, moderations, recording, translations, and finally the transcriptions and editing. After the recruitments, our teams of moderators, proof check the details of every participant to qualify them for the groups.
Our moderators ensure that the focus groups discussions (FGDs) and in-depth interviews (IDIs) are well controlled and managed. Our moderators are well trained to handle any groups or individuals when we are dealing with qualitative research and ethnography research methodologies. We understand that different respondents and groups of respondents may exhibit different characteristics that require the best respondent/group moderators. We are the team when it comes to FGDs and IDIs look no further.
Charima transcribers transcribe the audios to the soft copies word for word against the audio ensuring validity of the information to ease the work of griding, analysis and report writing. Then Charima skilled editors review the transcripts line by line, word for word against the audio to ensure validity of the information transcribed. Finally at Charima qualitative department we write your qualitative report. Or depending with the deliverables we professionally deliver the well formatted transcripts to clients in MS-word.
