• In-depth interviews: moderator asking the participant questions in one-on-one conversations. In-depth interviews (IDIs) can be physical IDIs (Key informant interviews (KIIs)) and also Telephone in-depth interviews (TIIs),
• Focus groups: moderator asking the participants questions and generating discussion among a group of people. Focus groups discussions (FGD) can be physicals FGDs and Online FGDs
• Observations: recording what you have seen, heard, or encountered in detailed field notes.

At Charima Research, we handle all levels of the qualitative surveys with lots of care and attention to detail, right from the recruitments, moderations, recording, translations, and finally the transcriptions and editing. After the recruitments, our teams of moderators, proof check the details of every participant to qualify them for the groups.

Our moderators ensure that the focus groups discussions (FGDs) and in-depth interviews (IDIs) are well controlled and managed. Our moderators are well trained to handle any groups or individuals when we are dealing with qualitative research and ethnography research methodologies. We understand that different respondents and groups of respondents may exhibit different characteristics that require the best respondent/group moderators. We are the team when it comes to FGDs and IDIs look no further.

Charima transcribers transcribe the audios to the soft copies word for word against the audio ensuring validity of the information to ease the work of griding, analysis and report writing. Then Charima skilled editors review the transcripts line by line, word for word against the audio to ensure validity of the information transcribed. Finally at Charima qualitative department we write your qualitative report. Or depending with the deliverables we professionally deliver the well formatted transcripts to clients in MS-word.

1. Brand health studies (BHT)
2. Market feasibility study
3. Customer satisfaction survey (CSS)
4. Knowledge and practice surveys
5. Usage and attitudes study (U&A)
6. Price research study
7. Retail audit study
8. Brand positioning study
9. Corporate image/brand perception study
10. Concept tests or product tests e.g. advertising pre /post-tests

11. Market segmentation survey
12. Consumer profiling survey
13. Baseline and end-line surveys
14. Tracking studies
15. Business to business surveys
16. Mystery shopping
17. Media consumption

• We have the best knowledge, expertise and knowledge in executing qualitative market analytics of various research objectives
• We have the best team of moderators, recruiters that are well trained, experienced and experts of qualitative processes.
• We are the best in the following market industries i.e. FMCG, Communications, Media, Beverage, confectionary and foods categories, Financial services, Packaging, Pharmaceuticals, toiletries and cosmetics, Research, Construction, Governments, Non-Governmental Organizations, Transport, Energy, Vehicles, Tobacco, Social marketing, Advertising agencies etc.