We convert the verbatim or open-end responses categorizing them into groups in the process of making verbatim analyzable.  Our coding teams remain objective maintaining high consistency and interpreting the verbatim responses within the subject of the context throughout the process.

The process of coding verbatim responses requires an understanding of the survey, understanding of the topic and mastery of language used.  Understanding the selection of words conveyed and the construction of sentences offered requires by-hand reading. Our experienced coders are all college level researchers who read through the entire survey instruments / questionnaires and project materials to understand. Before the coding process our managers briefs them about the project objectives at hand.

All coding is reviewed by our Quality Control Personnel/ Data manager and passed for completeness and accuracy.  Finally, after coding process, our data experts incorporate these responses back into the main data providing complete tabulations in the final data tabulation after analysis.